20th Cross-Cultural Research Conference

December 7-10, 2025

20th Cross-Cultural Research Conference December 7-10, 202520th Cross-Cultural Research Conference December 7-10, 202520th Cross-Cultural Research Conference December 7-10, 202520th Cross-Cultural Research Conference December 7-10, 2025

20th Cross-Cultural Research Conference

December 7-10, 2025

20th Cross-Cultural Research Conference December 7-10, 202520th Cross-Cultural Research Conference December 7-10, 202520th Cross-Cultural Research Conference December 7-10, 2025

20th Cross-Cultural Research Conference

20th Cross-Cultural Research Conference20th Cross-Cultural Research Conference20th Cross-Cultural Research Conference

Submission Deadline: August 15, 2025

Call for Papers

CONFERENCE DETAILS

We would like to invite you to attend the biennial Cross-Cultural Research Conference that will be held in Mérida, México, from December 7-10, 2025. This premier specialty conference focuses on cross-cultural research in any aspect of business or management – public or private. We also welcome researchers from other disciplines such as psychology, sociology, anthropology, economics, and communications who are advancing the body of knowledge in cross-cultural research.

ABOUT

About Mérida, Yucatán

About Mérida, Yucatán

About Mérida, Yucatán

Mérida is the capital of the Mexican state of Yucatán and the cultural capital of the Yucatán Peninsula. The city’s rich cultural heritage stems from the blend of Mayan and Spanish cultures. The city’s cathedral was built in the late 16th century. Mérida was the first city to be named American Capital of Culture in 2000 and the only city that has received the title twice.

Cultural Activities

About Mérida, Yucatán

About Mérida, Yucatán

We will have the opportunity to explore this fabulous city, immerse into its culture, art, and cuisine. We will also be visiting some iconic Mayan archeological sites. 

Conference Hotel

About Mérida, Yucatán

Conference Hotel

The Hyatt Regency Mérida is walking distance (less than 100 meters away) from Paseo Montejo, Mérida’s principal monumental avenue, that connects to the City Center. The hotel conference rate is $125 (single or double) plus tax, with buffet breakfast included.

Explore the Hyatt

Call for Papers and Submission Guidelines

20th Cross Cultural Research Conference CFP (pdf)

Download

CCRC Submission Guidelines (pdf)

Download

HISTORY

The conference began in 1981 as the "Cross-Cultural Research Symposium" in Honolulu at the University of Hawaii under the direction of Professors Charles Keown and Arch Woodside. The conference was then held every 3 years in Honolulu until the 6th symposium in Hong Kong, which marked the move to biennial conferences and its internationalization. The 2021 conference was postponed due to the COVID pandemic.

  • 2023- Panama City, Panamá
  • 2019- San Juan, Puerto Rico
  • 2017- Maui, Hawaii
  • 2015- Playa del Carmen, México
  • 2013- Antigua, Guatemala
  • 2011- Kona, Hawaii
  • 2009- Puerto Vallarta, México
  • 2007- Honolulu, Hawaii
  • 2005- Playa Dorada, Puerto Rico
  • 2003- Half Moon Bay, Jamaica
  • 2001- Turtle Bay, Hawaii
  • 1999- Cancún, México
  • 1997- Honolulu, Hawaii
  • 1996- Hong Kong
  • 1993- Honolulu, Hawaii
  • 1990- Honolulu, Hawaii
  • 1987- Honolulu, Hawaii
  • 1984- Honolulu, Hawaii
  • 1981- Honolulu, Hawaii

Conference Registration

Conference Registration Fee: $495 before or on November 1, 2025 ($550 after November 1st). Registration fee includes conference participation, welcome reception with light dinner, 2 lunches, afternoon cultural activities, gala dinner, and coffee breaks. We strongly encourage participants to stay at the conference hotel and, as always, to come with their families to enjoy the cultural experience.

Pay with PayPal or a debit/credit card

Photos of Past Conferences

    Video

    Cultural Gala Dinner, Panama 2023 

    Contact Us

    If you have any questions please contact

    Francisco Guzmán, Professor of Marketing, University of North Texas

    Cross-Cultural Research Conference

    francisco.guzman@unt.edu +1 (940) 369-7966

    crossculturalresearch.com

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