2009 Conference Papers

Fourteenth Cross-Cultural Research Conference

ISBN – 978-0-615-33513-1

December 13-16, 2009
Casa Magna Marriott Resort and Spa
Puerto Vallarta, Mexico

Chair and Local Arrangements

Lenard C. Huff, Brigham Young University-Hawaii

Proceedings Editor

Kristie Seawright, Brigham Young University
Scott Smith, Brigham Young University

Area and Topic Coordinators

Soren Askegaard, University of Southern Denmark, Odense (Europe/Middle East/Africa)
Carolyn Dickie, Curtin Business School (Asia/Australia/Oceania and Organizational Behavior and Management)
Stan Fawcett, Brigham Young University (Supply Chain Management and Operations)
Susan Forquer Gupta, Monmouth University, (Cross Cultural Research Theory and Methodology)
Francisco Guzman, University of North Texas (Mexico/Central America/South America and Mexican and Latin American Culture)
Carol Motley, Florida A&M University and Vanessa Perry, George Washington University (Consumer Behavior)
Gerri Henderson, University of Texas and Jerome Williams, University of Texas (Marketing Strategy and Management)
Yvette Reisinger, Temple University (Hospitality and Tourism)
Natalie Wood, Saint Joseph’s University (Internet and Web 2.0 Technologies)

Sunday, December 13, 2009
5:00 – 6:30 pm	Registration Opens	Marriott Hotel Foyer
6:30 – 8:00 pm	Opening Reception	Beach Patio or Main Patio
Monday, December 14, 2009
7:00 – 8:00 am	Breakfast	Mikado
Sessions
8:00 – 8:30 am	Session 1	Welcome
8:35 – 10:05 am	Session 2A	Vallarta I – II
CULTURE AND DIGITAL MEDIA Are Cultural Values Taken into Consideration in the Design Process of International Websites? The Case of Honda Car Malaika Brengman, Vrije Universiteit Brussel Femke Vyncke, Vrije Universiteit Brussel Cross Cultural Differences in the Effects of Word of Mouth in Relational Service Exchange Jan H. Schumann, Technische Universität München Florian v. Wangenheim, Technische Universität München Anne Stringfellow, Thunderbird School of Global Management Zhilin Yang, City University of Hong Kong Vera Blazevic, University of Maastricht Sandra Praxmarer, University of Wollongong G. Shainesh, Indian Institute of Management Bangalore Marcin Komor, University of Economics at Katowice Randall Shannon, Mahidol University Fernando Jimenez, University of Texas at El Paso Online Social Networks, Market Mavens & Viral Marketing Michelle L. Lievense University of Colorado at Boulder Arne Baruca University of Texas – Pan American Dr. Michael S. Minor University of Texas – Pan American
8:35 – 10:05 am	Session 2B	Vallarta VI-VIII
CULTURAL VALUES AND STANDARDS Defining Mainstream American Culture Caroline J. Doran, Manteca, CA Romie Littrell, Auckland University of Technology Gender and the Vertical/Horizontal Dimensions of Individualism/Collectivism: A Six country study Sarah Maxwell, Fordham University Sabine Anselstetter, University of Erlangen-Nuremberg Lucette Comer, Purdue University Larry King, Fordham University Sanghyun Lee, Dongguk University Carla Montenegro, Coppead – Federal University of Rio de Janeiro Identifying Cultural Standards for Bosnia and Hercegovina Christian Hirt, University of Graz, Austria A. Imamovic
8:35 – 10:05 am	Session 2C	Mexico – Cozumel
STRATEGIC MARKETING AND MANAGEMENT Cultural Value Dimensions in a Strategic Decision Making Context Susan Forquer Gupta, Monmouth University Entrepreneurial Orientation in Cross-cultural Research: Assessing Measurement Invariance in the Construct Baobao Dong, Jilin University Baoshan Ge, Jilin University Rodney C. Runyan, University of Tennessee Jane L. Swinney, Oklahoma State University Turning Customer Horror into Customer Delight: A Cross-Cultural Perspective Sterling Bone, Brigham Young University – Provo Stan Fawcett, Brigham Young University – Provo Evidence of Divergence and Convergence of National Culture: Setting New Research Agenda in Tourism Yvette Reisinger, Temple University John C. Crotts, College of Charleston
10:05 – 10:30 am	BREAK
10:30 – 12:30 pm	Session 3A	Vallarta I – II
CULTURE AND ADVERTISING/ TOOLS FOR CROSS CULTURAL RESEARCH Asian American Consumers’ Responses To Model’s Ethnicity And Stereotype In Advertising: Acculturation As A Moderating Factor Jin-Young J. Yoo, University of Texas at Austin Can Cross-Group Contact Facilitate Consumer Response To Other-Targeted Advertisements? Rohit Deshpande, Harvard University Sonya A. Grier, American University Guillaume D. Johnson, Witwatersrand University Using NVivo for Qualitative Cross Cultural Research May Aung, University of Guelph The Past, Present and Future of Online Cultural Research Scott Smith, Brigham Young University
10:30 – 12:30 pm	Session 3B	Vallarta VI – VIII
ORGANIZATIONAL CAPABILITIES AND VALUES Managerial Competencies and Career Advancement: A Comparative Study of Managers from Two Countries Eric Chong, Victoria University of Wellington North and South Latin America: Influence of Cultural Values on Preferred Leader Behaviour Romie F. Littrell, Auckland University of Technology Evangelina Cruz Barba, Universidad de Guadalajara Leonardo Liberman Yaconi, Universidad Adolfo Ibanez Personnel Cross-Cultural Competence and Career Development in Small Organizations of Lithuania Nijole Petkeviciute, Vytautas Magnus University Social Capital as a Micro-Level Origin of Organizational Capabilities: An International Perspective Jan Kemper, RWTH Aachen University, Malte Brettel, RWTH Aachen University,
10:30 – 12:30 pm	Session 3C	Mexico – Cozumel
MARKETPLACE DISCRIMINATION The Three Faces of CRP: A Program of Research for Studying Discrimination in the Marketplace Edith Davidson, Auburn University Analyzing Consumer Response to Marketplace Discrimination Geraldine R. Henderson, University of Texas at Austin Analyzing the Response of Minority Small Business Entrepreneurs to Marketplace Discrimination Jerome D. Williams, University of Texas at Austin Sterling A. Bone, Brigham Young University Glenn L. Christensen, Brigham Young University Analyzing Juror Response to Marketplace Discrimination Anne-Marie G. Hakstian, Salem State College
12:30 – 2:00 pm	LUNCH	Mikado